Better by the DAZN!

Supporters at home and abroad can look forward to following Cliftonville Ladies in greater detail than ever this season following the NI Football League’s announcement that DAZN is the new home of live action from the Sports Direct Women’s Premiership.

In a groundbreaking first commercial broadcast rights agreement, the top division of female football in the NIFL structure will exclusively partner with DAZN until 2027.

With attendances up 66% in the League last year, the new season kicks off this Sunday when the Reds travel to face Mid Ulster Ladies at Stangmore Park.

NIFL Chief Executive Officer Gerard Lawlor said: “This is a landmark announcement for our League, we’ve worked hard with our Clubs over the last few years to raise the profile of our League and to have the backing of DAZN investing in our product is testament to how far we’ve grown.

“We’re proud to be sitting alongside some of the biggest competitions in women’s football on DAZN and we’re looking forward to showcasing to fans around the world, the drama, excitement and talent on show in the Sports Direct Women’s Premiership.”

The Global Home of Women’s Football, DAZN is uniquely placed to offer NIFL a global platform for growth and unrivalled accessibility to reach fans across the globe.

Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, said: “We look forward to working with NIFL to grow the profile of the League and engage an international audience. DAZN has the unique advantage of being able to offer NIFL a global platform through which to aggregate their content, increasing the discoverability of a league which is rich with talent but still commercially young”.

The partnership will see five exclusive live games as well as highlights, interviews and features from the NI Football League all available on DAZN through the season at no cost to audiences, as well as collaboration with NIFL on bespoke social media content and campaigns.

DAZN is irrefutably The Global Home of Women’s Football, with the best women’s football from the world’s top Leagues such as the UEFA Women’s Champions League and Liga F available to fans worldwide, live and on demand – and 100% free.

Fans can access all the action at www.dazn.com/womensfootball.