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Understandable affection

Though The Reds Shop opens its doors every Thursday night, don’t forget you can snap up all your favourite Cliftonville merchandise 24 hours a day.

Our online shop at provides a plethora of goods and gifts – including our hugely popular Understanders pin badges.

If you’re a regular in the Main Stand Lower, as it is now officially titled, why not celebrate your patronage by proudly placing a celebratory crest on your lapel while browsing the other buttons and insignia at your disposal for just £3?

As the holiday season approaches, meanwhile, supporters are reminded of the Shop’s ongoing sale – with a wide range of accessories providing perfect beachwear this summer.

Now offering up to 60% off shirts, kits, Leisurewear and Training gear, the Shop’s discount deals apply both in-store and online, where they can be snapped up at the simple click of a button right here!

Cliftonville Football Club reminds supporters that Official Cliftonville merchandise is only available from The Reds Shop at Solitude or

We are aware of a number of unrelated and unaffiliated retailers selling Cliftonville-branded items and would encourage our fans to only purchase merchandise from Official outlets to ensure that all profits are returned to your Club.