Back to inspire!

The hugely-anticipated Sports Direct Women’s Premiership returns tonight, with Cliftonville Ladies action kicking their campaign off against Lisburn Ladies at Solitude.

The top flight of the women’s game continues to grow, with total attendance across all matches surpassing the 11,000 mark in the 2025 season – marking a 58% increase in matchday attendance since the 2021 campaign

Following five exclusive live broadcasts last season with DAZN – a partnership that showcased the League to fans across the world – this year will see even more live coverage of the Sports Direct Women’s Premiership across both DAZN and NIFL TV.

Off the pitch, content from the Women’s Premiership amassed over 21 million video views across Facebook, Instagram, YouTube and TikTok, with almost 5,000 new followers gained throughout the season.

Commercially, the League’s media footprint expanded, generating a media advertising value equivalent of £8.61 million through press and print coverage during the 2025 season.

In addition, Rockshore joined as a commercial partner, becoming the Official Beer of the League, while this season Coca-Cola are on board as the League’s official hydration partner.

As the new season gets ready to kick-off, promising even more excitement, drama and passion, make sure you don’t miss a moment of the action.

As well as the various updates provided by Cliftonville Ladies’ Twitter, Facebook, Instagram and TikTok feeds, you can also follow highlights, behind-the-scenes content and much more on the NI Football League’s official channels and on DAZN’s dedicated Sports Direct Premiership online hub.